TARGET has revealed several creative security strategies as department stores across the country face rising reports of shoplifting.

The extreme anti-theft measures come after Michael Fiddelke, Target’s chief financial officer, admitted suffering major financial losses exacerbated by shoplifting.


Target has implemented extreme anti-theft measures following rising reports of shopliftingCredit: Getty

In November 2022, Fiddelke reported that organized retail theft cost Target $400 million in their third quarter.

“We know we’re not alone across retail in seeing a trend that I think has gotten increasingly worse over the last 12 to 18 months,” Fiddelke told Yahoo Finance.

The retail industry leader emphasized that direct actions would be taken to prevent shoplifting in the future.

“So, we’re taking the right actions in our stores to help curb that trend where we can,” he added.

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Insider took a deeper look into some of the new security measures that have been implemented at their local Target location.

One photograph shows a video game display tethered to the wall, keeping customers from removing it without staff assistance.

The pharmacy section also has seen some recent changes.

While many personal care items are still fully accessible on the shelves, others have systems in place to make it more difficult for people to steal them.

Plan B emergency contraceptive pills were one of the items placed in security boxes, which can be removed at checkout.

Security tags have even hit the beauty section, with fake eyelashes and press-on nails receiving extra protection.

Target has even gone as far as to protect its shopping carts. The retailer has purchased Gatekeeper Systems, a robot that automatically retrieves loose carts.

Target isn’t the only department store to test out new security measures ahead of rising prices and reports of shoplifting.

Stores such as Walmart, Lowe’s and Kroger have also tested out new surveillance systems as they face the looming ‘retail apocalypse.’


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